Goal: Ensure brand consistency and factual accuracy before public distribution.
Document: External Press Release
Phase 1: Content Creation
• Task 1: Copywriter drafts the press release text.
• Task 2: SEO Specialist reviews keywords and links.
Phase 2: Stakeholder Accuracy
• Task 1: Product Manager verifies feature descriptions and launch dates.
• Task 2: Client Success Lead checks for client testimonials/quotes approval.
Phase 3: Risk Review
• Task 1: Legal Counsel reviews for liability or regulatory claims.
Phase 4: Final Sign‑off
• Task 1: CMO (Chief Marketing Officer) approves for wire release.
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